Axe is a cool, iconic brand launched in India in 1999 with Axe Deodorants. It is the largest selling male deodorant in India & has a variety of male grooming products such as Axe Aftershave Lotions & Axe Body Wash.
Unilever’s research and development teams work with a panel of ‘expert noses’ to create Axe products, and come up with fragrances that help men smell and feel their best. But the scents aren’t just developed in the lab. Every aroma is tested on the target audience – real women.
Every year, a new Axe deodorant fragrance is launched, combining seductive scents with the latest technology from the irresistible chocolate-inspired Dark Temptation fragrance to the stimulating Axe Rise range.
Globally, Axe has been helping guys get the girl since the brand launched in France in 1983. Now men in more than 60 countries from the Americas to Asia reach for Axe every day!
The Axe effect is also creating a buzz in social media. The official Axe Facebook page launched in 2010 and has more than 3.5 million fans, while more than 1.2 million users have viewed Axe’s advertising and video games on the official Axe YouTube channel.
Axe’s award-winning, attention-grabbing ads never fail to push boundaries. They’ve impressed judges at the prestigious Cannes Lions Advertising Awards too – we’ve won more than 10 of the event’s sought-after accolades.