Colgate Total Advanced is a range of nine different types of toothpaste, all approved by the FDA to fight plaque and gingivitis. The Colgate Total Advanced range provides 12-hour protection against plaque and gingivitis. It also fights these oral problems if you already have them. Colgate Total Advanced is also formulated to fight tartar buildup and halitosis (bad breath) This line was the first to be FDA approved and is recommended by the American Dental Association. Some Colgate Total Advanced products you may be familiar with include, Total Whitening Gel, Total Advanced Whitening Paste and Total Advanced Clean.