In September 2007, ITC launched Fiama Di Wills, a premium range of personal care products comprising shampoos, conditioner, shower gels, bathing bar and face and body Talc. The Fiama Di Wills range combines the goodness of nature and science, providing gentle and effective care. The Fiama Di Wills product portfolio has been developed by scientists at the ITC R&D Centre, leveraging the expertise of International product formulation specialists. The fragrances, aesthetics and packaging have been developed in collaboration with European specialists. Fiama Di Wills products are targeted at the young, modern, aware customers who are confident of themselves and seek indulgences that make them feel alive and beautiful.
Fiama Di Wills Hair Care Range consists of the Colour Damage Repair System, the Anti Hair Fall System and the Total Damage Repair System. Each range has a shampoo, a conditioner and a serum. Made from the goodness of Nut Oils and Restore System the range gives 6X stronger hair.
Fiama Di Wills Skinsense Bathing Bar- The skin is made up of proteins and every time one bathes with a soap these proteins are washed away making the skin dull, dark and lifeless. Fiama Di Wills Skinsense bathing Bar is enriched with plant derived extracts and 6 Pro formula that ensures skin loses minimum proteins making it soft, supple, radiant, moisturized, even toned and smooth.
Fiama Di Wills Shower Gels & Shower Gel Bars product range includes the Exotic Dream, the Clear Springs and the Mild Dew. They all have natural ingredients and scientific beads that make the skin beautiful and soft. The ITC Research and Development has found a revolutionary method – the Liquid Crystal Freezing technology to freeze the goodness of these shower gels in a soap. Now one can actually experience the beauty of a shower gel in a soap.
Fiama Di Wills Face and Body Talc has been introduced in a variety of exotic, international fragrances. The product range is enriched with the unique Enviro Defense Complex that protects the skin from the damaging effects of the sun.
Fiama Di Wills Swiss Soft is for sensitive skin and helps reduce skin irritation and soothes the skin.
Fiama Di Wills European Lite promises to reduce skin oiliness and its fragrance is as refreshing as the European Air.
Fiama Di Wills Australian Care in Sun combats UV rays and gives the confidence to celebrate sunshine, while protecting the skin and leaving it fragrant.
Fiama Di Wills Men's bath care range is enriched with Sea Minerals and Blue Lotus extracts . It keeps one rejuvenated and re-energized all day long. Voted "Product of the Year" the shower gel is the perfect kick start to the day and night - making one feel confident and enhancing the looks even more.